For years, businesses have relied on the various free applications and tools offered by Google like Google Docs, Analytics and Gmail. As their search engine algorithm continues to evolve, Google has begun to focus on the importance of local search.

Google My Business is a free tool that businesses can use to manage their online presence across Google, Google Search and Google Maps. An easy to use tool, a Google My Business profile can help local consumers to find your business. Verifying your business information allows you to tell potential customers who you are, what you do and why your company is the best choice for their needs. Using local search and Google Maps, they can also easily find your brick and mortar location.

Here are three key benefits to show why your business should have a Google My Business page.

  • Manage Your Information On Google – Manage all the information that customers see when they find your business or products online. Verifying with Google My Business adds a level of credibility to your brand. In fact, consumers find verified businesses more reputable at a ratio of 2 to 1 over unregistered businesses. When your company comes up during a search, you can provide key information like your store hours, website address and physical address.
  • Interact With Customers – Your My Business profile gives you the ability to read and respond to reviews, inquiries and comments from customers. You can also post photos to give prospects a sense of your business capabilities. Businesses that use photos receive 42% more requests for directions and 35% more website traffic than those that don’t post photos.
  • Understand Your Site’s Performance – Analytics help you track your site’s performance. See how customers searched for and found your business, along with where they’re coming from. You can also see how many called the number listed on local search and Google Maps. When you’re ready, expand your reach by creating an account and tracking your site’s performance on Google Adwords Express.

 Get your business found online. Google My Business is free, it’s incredibly easy to sign-up, set-up and reap the benefits.